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  • We were in this HUGE conference room.
    I fade in and out for a while. The product is boring. Client is nice.
    Were not on yet... others talking and I'm thinking.
    About how many mahogany trees are pressed and shaped into this HUGE table.
    Where did they come from?

    Than silence.
    >>>> eyes are on me and ...I blurt out : "You need to develop a Brand Extension."
    You can generate a parallel priced product as a new revenue center ..... and "MINT" on the side;
    all while you continue your normal business model.
    They look into me and say "HUH".
    I smile.

    12 Years later + two SMALL yachts; owned by the client.
    ("On a Roll" and "Li'l Roll")
    I've been TSA inspected with one of these products.
    Served cookies at my favorite bakery, and wiped up my spills with a larger roll.

    Its now a HUGE revenue center to the client and a thought to Me.

    I was 29 and didn't understand the power of words.
    Or the consequence they carry when someone understands them.

    The shit that comes out of my mouth.
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