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  • The latest in labour statistics show the number of females in the technology industry to still be far behind that of their male counterparts.

    We spoke to Tina Lureman, 23, Digital Product Owner, to find out about her experiences working in such a male dominated industry....
  • “My mother started teaching in an era where after 5 years they would literally tell you: ‘okay, thank you, bye. You can go have kids now’. Back then, in education men earned more and there were no female principals. Sure, that's a pretty specific example, but it shows how far we've come.”


    “Being female counts as one of the things that gives me an edge. I've always found it much easier to get along with guys as I find them much more laid back and unpretentious. Back in High School I loved IT, we were only two girls in the class but we probably worked harder than most of the guys put together and it showed, in fact it's still paying off.”
  • “I know that if I work hard I can match any guy. It just comes down to passion and skill.”


    “I've been very fortunate when it comes to colleagues and management. I will always remember my first boss looking at me over the boardroom table after a meeting and saying: ‘You…are going to go very far.’"
  • “When it comes to tech there is no heavy lifting or hard labor or anything of the sort so Tech being a male dominated arena is more of a stereotype than anything else. I do have an attention to detail that I don't always pick up in my male counterparts, but that might just be due to my design background and, at this stage I'm still standing with one foot in design.”
  • “Work hard. Play to your strengths. Find a mentor. Network. Fake it till you make it.”
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