Forgot your password?

We just sent you an email, containing instructions for how to reset your password.

Sign in

  • I got this old lure at an antique store or flea market because it looked cool. I’ve never used it to actually fish. In fact, the hooks are rusted and would probably break. However, I always thought it interesting that the lure manufacturer felt it was necessary to add “injured minnow” to its side as a sort of “point of sale” ad or POS for you advertising folks out there.

    We can only surmise that if the fish that was watching this lure rapidly pass through the water was not convinced that it was an injured minnow and therefore easy pickins’, the words that were emblazoned on the side of the lure would clarify that this was, in fact, a replica of an injured minnow. Sale closed. Fish fooled.

    This begs several questions, the most perplexing of which is: Are fish more susceptible print advertising or are they more likely to make their buying decision from digital media?

    Photo by A. Young 2012
    • Share

    Connected stories:


Collections let you gather your favorite stories into shareable groups.

To collect stories, please become a Citizen.

    Copy and paste this embed code into your web page:

    px wide
    px tall
    Send this story to a friend:
    Would you like to send another?

      To retell stories, please .

        Sprouting stories lets you respond with a story of your own — like telling stories ’round a campfire.

        To sprout stories, please .

            Better browser, please.

            To view Cowbird, please use the latest version of Chrome, Safari, Firefox, Opera, or Internet Explorer.