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  • When I first noticed Facebook, I sized it up and decided to ignore it. There was no depth or promise of payoff to its invitation to partake in narcissistic time wasting. That worked well enough for several years, until an old friend insisted we connect so I could share in the research findings he was posting there. OK, bite the bullet, I told myself.

    By then FB had invaded the operating systems of several hundred million individuals, which indicated to me that it was not going away anytime soon. So I signed on, but under a nom de guerre residing at an anonymous email address. Nobody had told me I was supposed to use my real name on FB. Thus my buddy and me became BFBF as well as a select few other folks who well understood who had actually friended them.

    Facebook still bores and irritates me with its Dear Diary triviality. I log in maybe once a week to click around, but generally use it to pass on petitions and other ways to support political causes. I'm sure none of my FBFs care a whit for these things. I do it out of a perverted sense of duty (also known as guilt) – passing on appeals to take action on behalf of progressive movements makes me a better person than was I to allow them to decay in my inbox. At least I can put these concerns in the trash with a clear conscious now that I've posted them for 10 friends to read and immediately act on.

    Businesses as well as individuals try to put their stamp on Facebook. They imagine that via their awesome FB presence they are bivouacking their brands. It's true that many have acolytes who happily will shill for them for free or for some kind of prize, but how long can that last?

    Only as long as people deem Facebook relevant to their lives, and I predict that their numbers will within a year trend down dramatically, if only in revulsion to the boy kings' bungled IPO and like lemmings fulfill pundits' prophecies that FB isn't a sustainable public company. You will see...

    Meanwhile, Cowbird has none of those problems (except for the excessive narcissism part, which one can manage to deal with). Plus, no ads, no cute suggestions, no feeds, no cryptic preferences, and many fewer concerns about who owns data about us. Oh, and actual content, as opposed to copy.

    So hats' off to Cowbird and how you let us connect! May you not be the next Facebook!


    @image: A version of my FB profile picture
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