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  • Working in advertising is addictive.

    You're always chasing the white rabbit.

    If only you get more sleep, or read more books, or go to more conferences, or parties and who knows who you'll meet, what piece of information changes the whole game; any moment could be a breakthrough.

    If you love your work more.
    If you take more notes.
    If you listen more closely.

    If you get up and write on the whiteboard.

    If you get simplenote—and postpone page, and flipboard, and hootsuite, pulse, the reddit app, hunch, path [just to check it out], spotify, [because i heard it was that good], an iPad...and a travel app that gets you out of the office.

    You could sit down and crack it.
    You could stare at the sky and see the answer spelled out by a passing skywriter.
    You could wake up one day, and be brilliant.

    You can be as smart as she is; I think.
    You can see the opportunities he does; somehow.

    You could be a star.
    You, could be a wonder child.

    As soon as you're done with this brief.
    This line.
    This comp.
    This status doc.

    You'll be amazing.
    Or, you could be.
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