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  • My booth is across the sidewalk from two other women trying to sell their baked goods. Immediately it is apparent they are naive when it comes to catching prey.

    The young girl selling fudge starts strong but her tactics are not sustainable. Calling like a mockingbird after everyone who walks by will draw attention at first, but soon you will fade into the background with all the other birds singing about their wares.

    The other woman is trying to lure people with samples which is a smart approach but she is too generous. Giving more than she is selling, the people are getting too much for free. If the ants give all their food away the greedy grasshoppers won't have to work for it.

    I take the venus fly trap approach. Look enticing and confident but not enough to scare people away. Attract them with a little taste of something sweet and then close the deal. To trigger the trap you must engage. As people fly by I see who makes eye contact and quickly greet them. They realize they've been seen and slow down; they smell the nectar and step a little closer. I see what their eyes linger on and tell them more about the product; trigger first hair. Now they start to feel obligated to be in a conversation and hopefully want to buy something and leave. I offer a small sample of what they were interested in; trigger the second hair. Once they taste a sample the trap closes and a sale is going to be made.

    I wonder how many flies I'll catch this weekend.
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