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  • I used to have 20/20 vision. In fact, I was something of a snob about it, often bragging about my perfect vision to my sisters. They both wore eyeglasses at an early age.
    But, as the saying goes, “what goes around, comes around”. Thirty years later, my sisters have both long since had their vision corrected with laser eye surgery, while I now need glasses to distinguish the food on my plate.
    Lucky for me, my vision deterioration was timely. Eyeglasses are no longer considered “geeky”. Rather, carefully selected eyeglasses are now a fashion accessory.
    Off I go to Optiks International which has, by my estimation, over 5000 square feet of retail space dedicated exclusively to eyeglass frames. The walls are lined with them. Display cases five and half feet high are filled with them. Choices include frames made of plastic, stainless steel, aluminium. The colour selection is almost limitless – black, blue, red, green – and exotic – leopard patterned, tortoiseshell. There are a myriad of designer frames-- Chanel, Tiffany’s, Dolce & Gabbana, Gucci and Prada to name a few. Who knew? Even Jimmy Choo is in the game – the man is more than just shoes!
    With the assistance of a very friendly and knowledgeable sales associate, whose name, I must admit, I’ve forgotten, my basket was loaded with a selection of approximately two dozen frames.
    “The best way to make your selection”, the associate tells me,” is by process of elimination.” She then removes two frames from the basket and has me try each one on in turn.
    My reaction to the 2nd pair is a very clear “Ugh!”. These are removed from the equation – process of elimination.
    “Compare these against the first pair”, she suggests as she chooses another pair from the basket.
    I don’t have a strong feeling one way or the other to either of these choices, so she sets one pair to the side and makes another selection. I prefer this pair over both of the other two options, both of which are put into the “reject” pile and removed from the equation – process of elimination.
    This pattern is repeated until I’m down to the final two choices. I quite like both, but there is something about one of them --strikingly black in colour, the arms accented with a dazzling section of silver sparkles that dance in the light. Their very boldness is what draws me to them, I think. Quite frankly, I surprised myself with the courage to choose them. It is one step of many to come where I “follow my gut”, and honour my preferences, something I have not done often enough in the past.
    Much of Optiks International’s success is built on its incredible “buy one, get one” deal. Fantastic! I get to choose a second pair – at no additional cost. Of course, the offer’s fine print does have one condition. The second pair can be chosen only from a limited selection – no big designer names this time around. Still, the choices are numerous and the basket is filled again. Once the selection process is complete, I add a sporty pair of prescription sunglasses to my order.
    We proceed to the checkout, where a Groupon coupon greatly eases the sting to my credit card.
    Two weeks later, I’m back to have my newly arrived glasses fitted. Thirty minutes later, I walk out, feeling great, a new bounce to my step.
    Hmmm , now my gut is telling me to get a new hairdo……...
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