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  • A Swiss creative director told me once that the content I was working within was "sexy". Before meeting him, I had never thought about knowledge in this kind of terms. But since then, I'm exploring the possibility of content as something that can be sexy, charming and even irrestible.

    I'm not a professor. Maybe one day I may become a wise woman and I will be called "professor". Maybe. It would be great, actually. To become a wise woman, I mind.

    Teaching is one of the most generous acts of love I know. Professors spend important amounts of their live trying to understand the complexity of the world, the profound direction of life, -yours and mine-, the meaning of tradition, the sense of progress.

    They try to pack it all in a beautiful way to make it comprehensive and attractive -yes, let's make sexy content!- and then they enter a room and give it all away in a few minutes, a couple of hours maybe: naked knowledge, served warm to an audience.

    You can't lie to your audience. Well, at list, I never could. One believes in this possibility until your students writte some answers down and later on, sitting at home and reading through the papers, you find out that these people that were sharing a room with you for five weeks were able to scan your soul. Sometimes it scares me a bit, it really does, but this vulnerability it's like a blank page where new -unexpected things- can happen.

    Today is my last day in Madrid and I'm writting this story while my students are doing the final exam. There is a nice bounch of students here! Except the french Erasmus student, the one who is trying to cheat all the time. Oh my God.
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