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  • ...See, the street here is like a river. And the people walking by, they’re fish. You’re going to need some good bait to catch them. I’m talking about a new sign. Imagine it, “Jorge’s Zapatos.” In flashing lights! A nice picture of a leather shoe right here. You know a good sign will pay for itself in a couple of months. It’s really the best investment you can make in your business. It’s your silent salesman. Always working. Talks about the quality of your craftsmanship. It says, “Jorge’s for real.” Imagine all your niños telling their friends, “Mi papa es Jorge. He makes the Zapatos, see?” Such pride you’ll feel. That new sign will last a long time, too. Long enough for your youngest niño to take over the business, you know in a few years, when you’re rich enough to retire and sip margaritas on the beach all day. What do you say, can we do some business here?

    ...

    Yeah……..the people are fish.

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